Strictly following health authorities' rules and recommendations, we operated in small crews of 5 members on the set, 2 at the base and 1 on a ride connecting those. Cinegramm's core team travelled in 4 vehicles / 2 persons per each and filmed back-to-back in Germany, Netherlands and France.  

In order to meet the requirements of the publication schedule, built around UEL group stage match days, local crews were deployed in Italy and Spain.
During the editing process, we created a sense of onscreen dialogue and interaction between football legends and influencers, turning it into a "live" content piece for each specific match day. During the editing process, we created a sense of onscreen dialogue and interaction between football legends and influencers, turning it into a "live" content piece for each specific match day.

We filmed  a content series where in each country a football legend sets a number of UEFA Europa League-related tasks to be completed by influencers who were chosen based on their expertise in creating football content. The influencers needed to complete all challenges using the KIA electric vehicle in time for the Europa League games that evening.

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Weekly Output: 40 Videos in 4:5, 40 Videos in 16:9 Format, 6 language versions, 4 Clean versions per Country. The Videos were published on Facebook, Instagram, YouTube, Goal.com-Plattform und an official Kia's channels.