Adidas Runners. Infinite Trails
year
2019
client
Adidas Runners, Act3
output
4 daily recap videos, 8 IG stories, 195 fotos, 24 cinemagraphs, 1 global racap video
With approx. 160 participants, the Adidas Runners Community made up a significant proportion of the starter field. In order to boost the social media channels of the AR Community as well as the Terrex Community, we produced content for the community captains and runners that could be shared by the participants during the event.
The content was made available online and could be posted by the individual participants themselves.
